The world's most connected adidas brand experience in Dubai
Connected retail design concept for the adidas community
Hyper-connected and highly sustainable, adidas DXB is the experimental centrepiece of Dubai Mall. We collaborated with the adidas team to bring together all that we know about the Dubai consumer and global retail design trends, informing the brand's most connected customer experience to date. Strategically creating new ways of drawing customers in-store and debuting next-level omnichannel retail design.
A creative brand experience design like no other, their first Flagship store in the Middle East has been designed to inspire consumers and continues to push adidas’s brand experience to attract new, global audiences. Here shoppers can try on apparel in immersive RFID powered fitting rooms or use the smart ‘bring it to me’ app feature, wherever they are in the store. From customising products in the Maker Lab to learning about sustainable activism, our localised store concept is the pinnacle of retail service design. Visitors can also bring their favourite sneakers back to life at the Crep Protect service experience in-store.
“The technologically advanced store blurs the lines between the physical and digital realms, providing a snapshot of the future of retail - setting the bar high for its counterparts.”
Talk to us about breaking into new retail markets
Looking for a global retail design agency to lead your expansion plans, let's talk. You can also head over to our work page to check out other creative brand experience case studies. And, don't forget to take a look at our Wonder blog for the latest consumer trends and retail design inspiration.
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