A dynamic global concept for iconic surf brand - Quiksilver
Reawakening the spirit of adventure
Quiksilver’s newest store is located in Hossegor, heart of surf, sea and sun.
Our goal was to create a global blueprint for this iconic lifestyle brand’s retail concept, one which could last and resonate with the various tribes of Quiksilver’s community.
We designed an experience far beyond the transactional, creating a sense of adventure to inspire a new generation of shoppers. A space that embodies the heart of Quiksilver, rich with heritage and content from the brand archives – bringing brand stories to life via digital projections.
The stores' flexibility fosters a community – being less densely merchandised, the space creates the opportunity to host events such as a signing session with athletes, placing Gen Z at the centre of surf culture.
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“It was a pleasure working with the team at Checkland Kindleysides. Like us they are a team full of surfers and snowboarders and intuitively understood Quiksilver’s unique brand DNA.”
Arthur Pommiers, Quiksilver Marketing Coordinator EMEA
