Launching Lolea Spritz with a Mediterranean Twist
There's a new way to Spritz - and it's 'joyfully spontaneous'
Ready-to-serve is having a moment — and Spritz is leading the charge. With flavour innovation, convenience and lifestyle appeal driving growth, a new generation of casual drinkers are looking for alternatives that align with their aspirations.
With late nights out turning into laid-back nights in and sun-soaked days out - we partnered with Lolea to launch a 'flavourful' new Spritz line into off-trade retail. For this, we developed a strategic and lifestyle-led retail display toolkit that reimagines how RTD shows up in-store. From eye-catching displays to 'escapist' Mediterranean pool bar-inspired sampling experiences — every element is designed to cut through autopilot shopping behaviours and inspire moments of joyful spontaneity.
This is retail made for impulse and escapism, converting curiosity into conversions - one design at a time. Hitting the shelves soon, you won’t miss it.
