Teaming up with The Future Laboratory to explore Culture-Coded Retail

We’re entering a new era of retail design — one where stores aren’t just selling, they’re inviting people, communities and culture in to shape the experience. As the boundaries between brand and consumer blur, cultural relevance is becoming the most powerful currency. This is the world of culture-coded retail — where stores are designed more like stages for self-expression, community connection and co-creation.

"Digital commerce may offer consumers convenience, but they are turning to a new generation of in-person retail experiences energised by cultural relevance and built on brand community."

Join our Head of Strategy, Mike Tristram, as he joins the panel of industry experts at The Future Laboratory’s latest webinar — exploring the shift from brand storytelling to culture-shaping retail experiences, and sharing insights from our latest work with adidas and H&M.

Discover how immersive, culture-coded retail is redefining the way we design retail destinations for a new generation on Thursday 19th June, sign-up via this link.