Unveiling Hourglass Cosmetics new cruelty-free beauty packaging

To coincide with the brand's new cosmetics counter in Selfridges, we collaborated closely with the brand’s Founder, Carisa Jane, and the brand's Artistry Team to co-design a gift-with-purchase packaging concept that epitomizes the brand's commitment to cruelty-free luxury.

This bespoke project resulted in a highly-considered gifting experience that delighted customers and inspired Hourglass to task us with translating this into a new direction for their global packaging design - soon to be unveiled across their global retail channels.

Explore all the inspiration behind the creative and all the finer details, in our full design case study on our work page.