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Owning the audio stage: Skullcandy IFA exhibition stand design

Skullcandy
SkullcandyBrand ActivationsTechnologyBerlinGermany

Objective: Design an impactful exhibition stand experience that ensures Skullcandy steals the show at IFA.

IFA is the world’s leading retail trade show for consumer and home electronics. To stand out from the crowd we created the best audio brand experience design in town. This was no typical exhibition stand design but an immersive brand showcase themed like an open skate park. It presented Skullcandy as the original audio lifestyle brand, whilst showcasing product innovations within an experiential brand activation design - using directional ‘sound showers’.

Our IFA exhibition stand design was built using repurposed shipping containers, a fully circular design concept that could be taken on tour after the show. Like in NYC were we de-constructed the exhibition stand, for an invitation-only product launch activation. After all, this experiential activation design was too good to go to waste.

Showstopper: we worked with Skullcandy on their most creative IFA exhibition stand design to date, launching one of their most innovative product lines.
Circular design concept: we re-imagined and re-purposed shipping containers to house a experiential brand activation for their latest audio innovation.

Too good to miss: our global retail design studio, created a distinctive brand experience that made Skullcandy stand out amongst the competition.

“Our exhibition stand design for IFA combines the energy & creative spirit of the brand with an immersive audio experience.”

Joe Evans, Creative Director, Checkland Kindleysides

Experiential activation design: visitors were immersed in white noise ‘sound showers’ to demonstrate the noise-cancelling technology of its Crusher ANC headphones.

The audio lounge: our IFA exhibition stand design featured a VIP music lounge with an open balcony for the brand teams to drive uptake with global retail partners.

Front row seats: our VIP showroom design provided a more exclusive and intimate brand space to host exclusive talks with product designers and marketing teams.

Exclusive merch: our experiential activation design included creative take-aways to keep the brand top-of-mind following the IFA trade show.

Talk to us about creative exhibition stand design

If you are looking for an experiential activation design agency in London to lead your next brand activation project, let’s talk. You can also check out other creative brand experience designs on our work page, or take a look at our Wonder blog for all the latest innovation insights and retail design inspiration.

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