adidas Originals

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Our journey with pioneering streetwear and fashion brand adidas Originals started with a brief to set a new benchmark in footwear retail with the sneakerhead at its heart. In partnership with the adidas client team we led the creative direction, engineering and realisation of this incredibly strategic project for the brand. The Hanbury Street space redefined what a brand store could be and went on to become one of the most commercially successful stores in their retail portfolio.