Presenting: adidas Originals Dubai Mall experience space
Objective: Transform the mall store experience, for the world's most visited retail destination.
For adidas Originals store in The Dubai Mall (the most visited shopping mall in the world), we created a distinctly refined shopping experience in collaboration with adidas' design team. An elevated brand space that authentically embraces Dubai's rich culture through thoughtfully curated design elements, whilst amplifying the brand's modern styles with a fashion-forward retail showroom.
Designed to encourage exploration and conversation, we created an open-plan space with reduced product density and large social lounges - inviting consumers to browse and discover at their own pace. Offering shoppers a truly unique retail experience, and making this a go-to destination in The Dubai Mall, we brought the brand's elusive 'Blue Room' in store (making it one of only a rare few in the world). This exclusive VIP sneaker showroom, displays limited edition releases and exciting collaborations, catering to sneaker enthusiasts and collectors alike.
More than just a place to shop, adidas Originals' Dubai Mall store is a celebration of style and culture. Providing a relaxed yet elevated atmosphere, we created a retail design concept that sets this store, and the brand, apart - in one of the most competitive retail playing fields on the planet.
“The go-to destination for Adidas Originals products and collabs in this region.”
GQ Middle East
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