8428 MELROSE. A store unlike anything adidas has done before
Objective: Bring adidas’ new brand direction to life in an experimental retail space on LA’s most iconic street.
8428 MELROSE – a new experimental retail space and a bold statement of intent; driven by a new creative direction for the adidas brand.
Inspired by the energy and creativity of LA’s iconic Melrose neighbourhood, we collaborated with the adidas team to create a branded environment design that is unlike anything they’ve done before. An experimental retail space where they can showcase pinnacle stories and innovation, tease their vision of sport, and invite collaborators to experiment alongside them.
Pairing a striking yet enigmatic façade with an elevated, lab-like interior - adidas 8428 MELROSE draws on the brand’s core principle of simplicity, delivering a clean and confident brand message and immersive stage for products.
The retail interior design comprises of two gallery-style rooms, connected by a central glass lab – a key statement of the experimental concept store. Materials used throughout are raw and humble while execution is sleek and refined. A contrast that unites to create a minimalist backdrop for product elevation – perfect for a store with an ever-changing program of stories and creative activations.
Here, superfluous logos are shunned in favour of branding that is integral to the spatial design. Three floating beams that punch gloss red through the otherwise minimalist retail interior design – creating the stage for footwear. While an exposed warehouse ceiling, complete with space age foil lining, adds an extra injection of light to create a fresh and welcoming atmosphere to this highly-experimental retail space. This is the adidas DNA, experienced like never before.
“adidas has upped it's retail game.”
SUPERFUTURE
Talk to us about experimental retail spaces
Looking for an award winning retail design agency to pioneer a groundbreaking new concept store, let's talk. You can also head over to our work page to check out other creative brand experience case studies. And, don't forget to take a look at our Wonder blog for the latest consumer trends and design inspiration.
Keep up to date with everything we’re up to, by connecting with us in LinkedIn.
