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Award-winning, sustainable store concept for adidas Terrex

Adidas TERREX
adidasBrand ExperiencesOuterwearEuropeGermany

Objective: Develop adidas Terrex’s inaugural store concept, to lead the way in sustainable retail innovation.

Adidas TERREX is the athletic brand made for the outdoors. Capitalising on the record growth in outerwear category, we worked with adidas to launch this sub-brand’s first ever standalone retail concept and European Flagship, in the heart of Munich’s shopping district.

Utilising the latest omni-channel digital technologies, Terrex’s Flagship brand experience offers an unrivalled customer experience which goes beyond the standards for this category. From water refill stations to downloadable trail guides and interactive footwear walls to air purifying planting – every element is designed to be actively explored. Everything, from the retail interior design to the new in-store service destinations, is aimed at equipping and inspiring consumer’s next adventure.

Digital innovation wasn’t enough, we also wanted the interior design to have a positive impact. Our global retail design concept was purpose built and designed to set a new standard in sustainable retail design. Developing the spatial identity using biophilic interior design principles, our creative retail interior design concept achieved Platinum LEED-certified design status (it’s highest rating) and won the prestigious ‘Best Sustainable Store Design’ at the global retail design show, Euroshop 2023. The end result is a highly-sustainable store design with a dynamic and sensorial brand experience design which mirrors the beauty of nature and the innovativeness of the adidas TERREX brand.

A statement of intent: The store façade and retail interior design is made of local sandstone, real plant vitrines and 3D printed mannequins - making it a sustainable retail design.
The Community & Service Hub: Designed to be the first point of call in-store for all adventurers, consumers can find local trail routes, book in-store events and learn safety tips from in-store experts.
End Plastic Waste: An integrated water refill station sits at the heart of the new global retail store concept, and delivers against adidas’ world-leading sustainability initiative.
Retail destination to outdoor destinations: Find local adventure routes and tours in-store, then save them in the adidas app or to your phone (powered by Outdooractive).

Adidas TERREX

A store of the future: Customers can engage with the RFID enabled footwear wall in-store, where product information seamlessly appears as items are picked up.

Nature first brand experience design: our sustainable retail design concept sourced the most authentic materials for adidas Terrex store concept, from local clay render to real plants and responsibly sourced timbers.

Omni-channel retail design: our creative retail interior design uses interactive RFID mirrors in the fitting rooms, allowing customers to access product details on-demand & change the atmospheric content to match the environment of their next adventure.

All weather terrain : Digital brand experiences in-store adapt to product ranges, seasons and the various adventure environments from alpine mountains to coastal cliffs.

“We are delighted with the first adidas Terrex store in Europe. This sets new standards in sustainable retail and modern sales concepts.”

Kasper Rorsted, CEO, adidas

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