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AE brand activation, creatively charged with Las Vegas energy

American Eagle
American EagleBrand ActivationsFashion & ApparelUSALas Vegas

Objective: Design a viral pop-up activation to position American Eagle’s Las Vegas store as a must-visit destination.

Following a groundbreaking creative collaboration on the AE Studio concept store in NYC; we worked with American Eagle to dial up their brand experience for the launch of a new Flagship store in Las Vegas.

In contrast to New York, the main visitors here are tourists enjoying the thrills of the entertainment capital and seeking one-of-a-kind experiences. To launch this next-level retail destination to appeal to these spontaneous experience seekers, we created a dynamic digital façade where tourists could project their individual style from a nearby 'Bling Bar' brand activation designed to offer Gen Z 5 seconds of fame on the Las Vegas strip.

Reflecting the electric energy of this iconic city; our connected brand activation design created standout, entertained the crowds and the viral pop-up created buzz all over social media. Establishing American Eagle's Flagship store in Las Vegas a must-visit retail destination.

Drippin in finesse: Our connected brand activation design encouraged consumers to bling themselves up before their moment on the big screen.

Viral pop-up #IRL: The 'Bling Bar' offered glitter beauty makeovers and sparkling tattoos, marrying self-expression with Las Vegas energy.

Next-level holiday snaps: To deliver a one-of-a-kind connected brand activation, we created a digital façade for tourists to project larger-than-life selfies.
A blank-canvas: American Eagle's Las Vegas Flagship store was designed to be the ultimate platform for self-expression.

National Retail Federation

Always on transmit: In-between user generated takeovers, we created anamorphic content to create illusions of the building changing shape.
Are you ready to go viral?: We creatively charged AE's connected brand activation design in an 'only in Las Vegas' way.
A viral pop-up you couldn't miss. A brand activation design that sent social media into a frenzy.
One-of-a-kind: Exclusive customization services offered unique brand experiences and products, offered nowhere else in the world.

Talk to us about viral pop-up designs

If you are looking for a global retail design agency in London to lead your next brand activations design project, let’s talk. You can also check out other retail pop-up designs on our work page, or take a look at our Wonder blog for all the latest creative inspiration and insights.

Don’t forget to connect with us on LinkedIn to stay up to date on all our latest retail concepts.

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