Activating New Yorkers curiosity with Hermes during Holiday season
The ultimate experiential Christmas campaign activation.
Petit h is a brand that embodies circularity and playful creativity. The sustainable luxury sub-brand of Hermès invites artisans and designers to create one-off pieces from Hermès offcuts. These unique circular product designs are displayed exclusively at Hermès’ boutique in Paris. Becoming a highly-coveted and highly-collectable collection, Hermès now wanted to expand petit h’s brand awareness and availability around the world.
Launching a global Christmas campaign activation design during the lucrative holiday season, we brought the magic of petit h to New York with a creative retail activation concept which began with an experiential marketing treasure hunt around the city and ended with a VIP brand experience event. Visitors to Hermès Flagship on Madison Avenue could experience our immersive ‘Holiday Factory’ pop-up activation, designed to transport them to the mystical creative world of petit h. In-store consumers could explore digital brand experiences and take part in creative retail workshops with famous artisans. Gift shopping, one-of-a-kind products that didn’t exist anywhere else in the world.
Our experiential Christmas campaign activation design garnered enviable media attention and online share of voice, catapulting their global brand awareness. Not only this, but our series of retail marketing pop-ups design around the city drove footfall and record single-day store sales of $1million at Hermès Flagship retail destination on Madison Avenue.
“The collaboration revealed a thoughtful affirmation of brand values and retail capabilities.”
Talk to us about Christmas campaign activation design
If you are looking for an experiential marketing & activations design agency in London to lead your next brand campaign project, let’s talk. You can also check out other creative retail activation designs on our work page, or take a look at our Wonder blog for all the latest consumer insights and design inspiration.
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