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Activating New Yorkers curiosity with Hermes during Holiday season

Hermès
HermésCampaigns & ActivationsLuxuryNew YorkUSA

The ultimate experiential Christmas activation

Petit h is a brand that embodies circularity and playful creativity. The sustainable luxury sub-brand of Hermès invites artisans and designers to create one-off pieces from Hermès offcuts. These unique circular product designs are displayed exclusively at Hermès’ boutique in Paris. Becoming a highly-coveted and highly-collectable collection, Hermès now wanted to expand petit h’s brand awareness and availability around the world.

Launching a global brand campaign during the lucrative holiday season, we brought the magic of petit h to New York with a creative omnichannel retail activation which began with an experiential marketing treasure hunt around the city and ended with a VIP brand experience event. Visitors to Hermès Flagship on Madison Avenue could experience our immersive ‘Holiday Factory’ pop-up, designed to transport them to the mystical creative world of petit h. In-store consumers could explore interactive brand experiences and take part in creative retail workshops with famous artisans. Gift shopping, one-of-a-kind products that didn’t exist anywhere else in the world.

Enviable media attention and online share of voice catapulted their global brand awareness, while our experiential marketing pop-up design drove record single-day store sales of $1million.

A surprising customer experience design: Our global retail design team designed a magical advent calendar-inspired holiday pop-up experience in Hermès iconic Flagship on Madison Avenue.

Creatively activating consumer’s curiosity: The retail interior design featured an abstract advent calendar which displayed petit h products as collectable works of art. Visitors could open and close doors to discover new designs.

Conde Nast Traveller

Experiential brand storytelling: An interactive workbench, handcrafted by petit h artists activated an animated film synchronised to musical sounds of the mystical ‘Holiday Factory’.
Imaginative brand experiences: An oversized flying teapot was suspended from the ceiling in-store. This anamorphic sculpture deconstructed before visitors eyes, creating a playful visual illusion.
Giftshop Selfies: A selfie station drove conversations across social media by generating petit h branded selfies and filters that visitors could share on their own channels or take home as a souvenir.
One-of-a-kind gift shop: Parisian artist Isabelle Leloup lead customisation workshops in-store, where visitors could assemble their very own holiday ornament.
A city-wide campaign activation: A treasure hunt of brand experiences extended the campaign across NYC with experiential marketing activations at the Hermès Parfumerie and Wall Street stores.

The holiday spirit takes over: Our experiential marketing activation took over the ground floor of Hermès Madison Avenue, with a series of six kinetic window designs that reacted to passers by.

A Christmas fairy tale: Creative digital window displays brought unique illustrated content to life, that echoing the magic of Christmas films and traditions.

Luxury Christmas party vibes: To celebrate petit h’s launch onto the world stage; VIP customers, press, influencers & the artisans themselves were invited to a multisensory brand experience event.

“The collaboration revealed a thoughtful affirmation of brand values and retail capabilities.”

Cool Hunting

Talk to us about creating your next experiential marketing activation

If you are looking for an experiential marketing & activations design agency in London to lead your next brand campaign project, let’s talk. You can also check out other creative retail activation designs on our work page, or take a look at our Wonder blog for all the latest consumer insights and design inspiration.

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