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Artistry unboxed in our global packaging design for Hourglass Cosmetics

Hourglass
HourglassBrand CommunicationsHealth & BeautyLuxury

Objective: Create a highly-customisable gift packaging concept, that epitomises cruelty-free luxury.

Hourglass Cosmetics is a leader in the prestige beauty market, renowned for its cruelty-free luxury beauty credentials and highly sought-after products, that are art forms in themselves.

In parallel with developing a new cosmetics counter design for Selfridges that reflected Hourglass’s innovative design ethos, we were challenged with creating a bespoke gifting experience unique to this iconic space. Collaborating closely with the brand’s passionate and visionary founder, Carisa Jane, and the brand's Artistry Team; we co-designed a gift-with-purchase packaging concept that epitomizes the brand's commitment to artful simplicity and cruelty-free luxury.

Our concept envisaged a 'Pandora’s box' of customisable elements, inclusive of a choice of stationery items, from envelope through to cards, stickers and ribbons - where the beauty lies in every detail. This was meticulously encased in a consistent and sophisticated Hourglass brand image, inspired by the cantilevered contours and personalised service elements of our new retail design concept. A truly bespoke packaging design system that is both understated yet meaningful, delivering an elevated service and unboxing experience that is as luxurious and artistic as the products themselves.

The result is a highly-considered, beauty gifting experience that delighted customers and inspired Hourglass to task us with translating this into a new direction for their global gift packaging. Delivering a new pinnacle in luxury cosmetics packaging design and elevating their brand experience the world over.

Epitome of Luxury: We designed a luxury beauty gifting experience for a highly-design astute consumer that appreciates attention to detail.

Cruelty-Free as Standard: Committed to both luxury and ethics in equal measure, we found new solutions in both design and production, leading on cruelty-free without compromising on quality.
The Art of Packaging: Our luxurious gifting concept uses a tactile 3D foil finish, so real you can appreciate the precious nature of these beautiful creatures - transforming Hourglass Cosmetics' packaging design.

Hidden Gems: A bespoke cantilevered envelope closure, custom built for bulk production, takes inspiration from Hourglass's new retail design concept.

Daringly Desirable: Our luxury cosmetics packaging design speaks effortlessly to Hourglass's allure, where sophisticated simplicity is a beauty to behold.

“CK were incredibly in-tune with our brand’s aesthetic, understood the brief explicitly, & delivered unparalleled attention to detail.”

Vice President, Global Education & Artistry Development at Hourglass

EWART WADE O'CONNOR, PRINCIPAL CREATIVE, CHECKLAND KINDLEYSIDES

Beyond Compare: An understated beige casing creates an ownable aesthetic, completely bespoke, it can’t be replicated using traditional printing techniques.
Pandora’s Box: Our future-proof design of customisable inlays and sophisticated packaging engineering, makes each unboxing experience extra special and highly personal.

Daringly Desirable: Our luxury packaging design concept speaks effortlessly to Hourglass's allure, where sophisticated simplicity is a beauty to behold.

Looking to elevate your cosmetics packaging design?

If you are seeking an expert brand communications design agency in London to lead your next packaging design project, let’s talk. You can also check out our agencies best brand communications design case studies on our work page, or take a look at our Wonder blog for all the latest design insights and creative inspiration.

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