The home of the fitness community: adidas women’s studio London

For women, exercise isn’t just about feeling the burn - having a sense of community is everything. We put this at the heart of the concept for adidas’ female-only, pop-up studio in London’s East End. Forget the gym. We brought to life a fitness social club and created an experimental space for women in one of London’s most creative districts. The aim was to shape a new era of health and wellbeing with adidas. The studio featured everything from nutrition and mindfulness workshops to new fitness classes and instructors every month, alongside exclusive product launch events. The design language - one that resisted stereotypes around women’s spaces - meant it was right at home in Shoreditch. And the community spirit was so real, the pop-up became a permanent space.